Rector's Letter - April 2016

Dear Friends,

Marketing is big business these days, but it is not always easy to get it right. General Motors introduced the Nova model to South American and wondered why sales were so poor, until they were told that "No va" meant "it won't go". A similar problem was encountered with the Toyota Fiera in Puerto Rico. Fiera translates as "ugly old woman"!

Someone was talking to me the other day about the Church and said, "The church needs a lot of help with marketing". We have the most wonderful "product" on offer. To a world beset by problems, with Jesus, here is a guide, for the lonely and unloved, here is a true friend, for those searching for meaning, here is understanding, for those in despair, here is a solid ground for hope, and in a world where dying is the only certainty in life, Jesus comes as the conqueror of death. What could be more wonderful? And yet so many people have no idea how good it is, and just don't seem to want to know. In fact, for many people, the church has such a bad image that it is to be avoided at all costs. I find it so frustrating that we have something so important, and so helpful and so good, that it is really too good to miss, yet people seem unable to see it. We have to find a way of reassuring people, of clearing up their misconceptions so that they will be able to properly hear what is on offer. We do need help with "marketing"!

This is especially important these days. Big decisions are being made about the future of our nation. The main issue being, "what will make Britain great again?" This is a big and complex question, with many political, financial and social factors to be considered. But what really makes a nation great is its values. I fear that the Christian foundations of our society, our British values, are being eroded away though a variety of influences and pressures. Here is another reason for the church to regain its influence at the heart of our nation. But how can that happen? How can the church be more aware of its market?

We have asked The Rev'd Canon Jean Kerr, Rochester Diocesan Director of Mission and Community Engagement, to come to lead a morning exploring possible future directions for our parishes on Saturday 9th April from 9.30am - 12pm at the Badgers Mount Memorial Hall. We hope that all PCC members, and anyone else who is interested, whether they go to church or not, will come and join us for this important morning consultation to find a more effective way of marketing the wonderful Good News entrusted to us.

With my prayers and very best wishes,
Yours in Christ, John.

Verse for the Month

“Jesus said: "The Spirit of the Lord has anointed me to preach Good News to the poor; He has sent me to bind up the broken hearted, to proclaim freedom for the prisoners and recovery of sight to the blind, and to proclaim the year of the Lord's favour."”
Luke 4:18-19 (quoting Isaiah 61:1-2)

Webpage icon Rural Dean's Letter - December 2016
Webpage icon Rev'd John Benson's Eulogy
Webpage icon Rector's Letter - October 2016
Webpage icon Rector's Letter - September 2016
Webpage icon Rector's Letter - August 2016
Webpage icon Rector's Letter - July 2016
Webpage icon Rector's Letter - June 2016
Webpage icon Rector's Letter - May 2016
Webpage icon Charity Visit to The Gambia - February 2016
Webpage icon Rector's Letter - March 2016
Webpage icon Rector's Letter - February 2016
Webpage icon Rector's Letter - January 2016